Marketing Executive (Social Media)
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Osome is a fast-growing fintech global startup company that provides innovative solutions in the field of corporate secretarial services and B2B accounting solutions. Our mission is to simplify the daily hassle workloads for entrepreneurs and business owners, so they can focus on growing their businesses without worrying about all the financial administrative tasks. With a team of talented professionals spread across multiple countries, we are dedicated to delivering exceptional products and experiences to our customers.
We are seeking a motivated and dynamic Marketing Executive to join our team and focus on the Chinese market. As a Marketing Executive (Social Media, China) at our fintech startup, you will play a crucial role in assisting the company with the Chinese market go-to-market strategy. You will be responsible for managing social media accounts and driving organic revenue growth in the Chinese market. This role is based in China or Hong Kong and requires native Mandarin speaking and proficiency in Chinese.
What you'll do:
⭐ Develop and execute the Chinese market go-to-market strategy in collaboration with the marketing team
⭐ Manage and maintain company social media accounts on platforms such as Xiaohongshu, WeChat, Douyin, and other popular platforms in the Chinese market
⭐ Create engaging and relevant content for social media platforms to attract and engage the target audience in China
⭐ Monitor social media trends and analyze data to optimize content performance and drive organic revenue growth
⭐ Implement social media campaigns and initiatives to increase brand awareness and reach in the Chinese market
⭐ Collaborate with the design team to create visually appealing and culturally relevant social media assets
⭐ Engage with social media followers, respond to inquiries, and build strong relationships with the Chinese audience
⭐ Stay up-to-date with social media best practices, industry trends, and platform updates to ensure effective strategies and tactics
⭐ Conduct market research and competitor analysis to identify opportunities and insights for the Chinese market
⭐ Collaborate with cross-functional teams, including marketing, product, and creative, to align social media efforts with overall marketing objectives
⭐ Track and report on key social media metrics, providing insights and recommendations for continuous improvement
⭐ Assist with other marketing initiatives and projects as needed
Who you are:
✅ Bachelor's degree in Marketing, Communications, or a related field
✅ 1-3 years of experience in China social media marketing, experience working in a startup is highly preferred
✅ Native Mandarin speaker with proficiency in Chinese is a MUST
✅ Proficiency in basic English communication skills is required
✅ Proficiency in Cantonese speaking is highly preferred
✅ In-depth knowledge of social media platforms popular in the Chinese market, such as Xiaohongshu, WeChat, Douyin, etc
✅ Proven track record of managing social media accounts and driving organic revenue growth
✅ Strong understanding of Chinese consumer behaviour and cultural nuances
✅ Excellent communication skills with the ability to create engaging and culturally relevant content
✅ Data-driven mindset with the ability to analyse and interpret social media metrics
✅ Creative thinking and ability to generate innovative ideas for social media campaigns
✅ Strong organisational skills and ability to manage multiple tasks and projects simultaneously
✅ Ability to work collaboratively in a cross-functional team environment
✅ Candidates must be based in Asia and work within an Asian timezone
Our Benefits 🙌
Osome grows alongside you, but we already have a few perks:
🔥 Experience the flexibility of a hybrid work arrangement to enjoy the best of both worlds
🔥 Ensure your well-being with a comprehensive healthcare package that covers your various medical needs
Equal Opportunity Statement
At OSOME, creating a culture where individuals of all backgrounds feel comfortable matters.
Everyone who applies will receive fair consideration for employment. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. We want to ensure that we represent the diversity of talent in the society we live in today.
If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.
To find out more about Osome, please visit https://osome.com/hk/ or follow us on Instagram, Facebook and LinkedIn.
- Department
- Marketing
- Locations
- Hong Kong
- Remote status
- Hybrid Remote
- Employment type
- Full-time
Hong Kong
About OSOME
We believe that entrepreneurs are society's problem solvers. They see opportunities in complexities and drive us towards progress. Osome doesn't want entrepreneurs to be distracted from the important task of searching for the best solutions. By letting us handle all the routine tasks, entrepreneurs can focus on driving their business forward.
Marketing Executive (Social Media)
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